The tech industry has put San Francisco at the heart one of the biggest waves of wealth creation in history.
But a huge number of the city’s residents have seen little of its spoils.
For them, the skyrocketing cost of living has turned everyday life in their hometown into a starkly different reality from that of its wealthier inhabitants.
That experience gap served as the inspiration for a new ad campaign from low-income relief group Tipping Point, which seeks to put viewers in the shoes of San Franciscans living below the poverty line. Read more…