Who doesn’t look to their favorite brand of sweatshirt for election day reminders?
That’s what the gaggle of brands preaching to you online to get out and vote seem to think their relationship to your life is like.
Brands work hard to pretend to be your friends on social media. They’ll respond to your tweets. They’ll like your Instagram post. They’ve also made it their place to latch onto whatever timely news or memes you and the rest of the world are talking about, now.
But it’s gone peak during this election, as so, so many brands have perfected the art of appearing to say something important without actually saying anything at all, as they all tell you to go vote. Don’t buy the message. Read more…