Airbnb wants to remind everyone that it takes discrimination very seriously.
The home rental service is launching a flashy new ad campaign to show off its anti-prejudice efforts after a series of reports alleging racism among its hosts caused the company a public relations headache.
The 75-second ad involves a montage of ultra-zoomed faces of a diverse range of people sliding like a kaleidoscope into one another as diversity-affirming text flashes sporadically across the screen.
The commercial’s title, “Accept,” is meant to be a play on the pink confirmation button for bookings on the site, which is featured in the closing shot. Read more…